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Belly Beyond

Behind the scenes fun and games

superbra has arrived at Belly Beyond

Yes!  A comfortable bra, you can use no matter what size your breasts (or the rest of you) grows to during pregnancy and as it shrinks back down (apart from the boobs!) once baby is here.  Perfect for sleeping in too.

But it’s not just for pregnancy, it’s a fantastic bra to have in your drawer for any time.

superbra features:

  • Super stretch and super comfort wireless bra.
  • Fits a wide range of shapes and cup sizes.
  • Wireless support suitable for use during pregnancy.
  • Comfortable enough to sleep in, great for everyday use.
  • Easy care wash and wear. No clips or fastenings.
  • Popular as a post-surgery comfort bra.

Simple sizing options, if you are an 8-14D choose the S-M and if you’re a 14D-18G, choose the M-L.  We have it on good authority that the superbra also acommodates up to a J and K cup so why not order one, try it on, if it doesn’t fit, simply follow the instructions in our groovy 60 day return & exchange policy.


What is a world-wide shopping phenomenon overseas, is still in it’s infancy here in New Zealand, but as the pioneers of Cyber Monday NZ (with the Wikipedia entry to prove it), we are very pleased to announce that it’s back, bigger and better for 2011!

Kicking off on 28th November, make sure you put it in your diary and prepare yourself for the SALE OF THE YEAR at Belly Beyond.  Click here for a taste of just some of the brands that are going to feature.

Make sure you are signed up to be the first to know when new stock is released into the sale and hit the ‘like’ button on Facebook too because that’s where we’ll be alerting you when stocks are replenished and added throughout the sale.

We’ve got 2 packs of Flexi Bath Toys to give away to some lucky Belly Beyond-ers, these are designed to work with the amazing Flexi Bath, but will attach to any smooth surface and will be such fun for summer water play!

Flexi Bath Toys
The Flexi Bath Toys include an ingenious small table which can be attached to all bath tubs. The Flexi Bath toys consist of a coffee tea making set with colourful cups, jugs and a funnel. The toys which are soft and fun to play with are made with the soft TPE plastic used in the Flexi Bath.

The Flexi Bath Toys are made from PP and TPE and comply with all relevant international standards. Both types of materials are free from PVC, Phthalates, BPA, heavy metals and other harmful or hazardous materials.

To be in to wina set of Flexi Bath Toys, simply email us on with

  • your favourite summer getaway spot
  • and if you post your favourite Flexibath colour on Facebook “My favourite colour Flexibath at Belly Beyond is … ” (don’t forget to tag us) on your Facebook wall, we’ll double your chances to win!

Competition closes 15th November.

From the ‘an oldie, but a goodie’ file
One afternoon a man came home from work to find total mayhem in his house. His three children were outside, still in their pajamas, playing in the mud, with empty food boxes and wrappers strewn all around the front yard. The door of his wife’s car was open, as was the front door to the house and there was no sign of the dog.

Proceeding into the entry, he found an even bigger mess. A lamp had been knocked over, and the throw rug was wadded against one wall .. In the lounge, the TV was loudly blaring a cartoon channel, and the family room was strewn with toys and various items of clothing.

In the kitchen, dishes filled the sink, breakfast food was spilled on the counter, the fridge door was open wide, dog food was spilled on the floor, a broken glass lay under the table, and a small pile of sand was spread by the back door.

He quickly headed up the stairs, stepping over toys and more piles of clothes, looking for his wife. He was worried she may be ill, or that something serious had happened.

He was met with a small trickle of water as it made its way out the bathroom door. As he peered inside he found wet towels, scummy soap and more toys strewn over the floor. Miles of toilet paper lay in a heap and toothpaste had been smeared over the mirror and walls.

As he rushed to the bedroom, he found his wife still curled up in the bed in her pajamas, reading a novel. She looked up at him, smiled, and asked how his day went. He looked at her bewildered and asked, “What happened here today?”

She again smiled and answered, “You know every day when you come home from work and you ask me what I do all day?”

“Yes” was his incredulous reply.

She answered, “Well, today I didn’t do it.”

Product Test – Waiheke Trip with the BubbleBum

A trip to Waiheke used to mean we carried at least one large car seat with us on the passenger ferry – the right thing to do to keep our kids safe of course, but what a HASSLE!!!

So it was no struggle for me to instantly see the benefits of the Bubble Bum Booster Seat.  It packs down to absolutely tiny so it fitted into my backpack and once at Matiaia it simply took a few puffs of air to blow it up and away we went!

Miss 6 felt ever so special being in a ‘big seat’ and I was relaxed in the knowledge that she was in a safety approved seat, with the seat belt straps exactly where they should be in the case of a crash.

It’s also handy to have in Mr Belly Beyond’s car for the times he picks her up from school and it’ll be a must-have item when/if we travel overseas.

Here’s the stuff you probably want to know:

Requirements for use: What age should my child be to use a BubbleBum?

A child should meet ALL of the following requirements in order to use ANY booster seat:

  • Age between 4 to 11
  • Weigh between 15-36 kgs
  • Height up to 148cm or when child’s ears are above the back of the vehicle seat.

It is recommended that you keep your child in the lowest Group car seat until the maximum weight allowance for that restraint before moving up to the next Group.

The Belly Beyond Baby Carrier Battle was fierce, but in the end there can only be one winner – or some other such cliche!!

And the winner, as chosen by the Belly Beyond Facebook Fans is …..  (drumroll please)

The ERGObaby Classic Carrier
In fact, it was ERGObaby in first, second, third and fourth – quite the dominating force.  It could well have something to do with the fact that Belly Beyond is the number one retailer in NZ for this very cool range, but the ‘Likes’ don’t lie!
Congratulations also to the Popit Wrap, which was the next favourite carrier after the ERGObaby and also to dulce&zoet Slings, the most popular baby sling in our range.

Top 10:
  1. ERGObaby Classic Carrier – that’s the Black/Camel, Cranberry or Camel ones
  2. ERGObaby Organic Carrier
  3. ERGObaby Performance Carrier
  4. ERGObaby Sport Carrier
  5. Popit Wrap
  6. dulce&zoet Sling
  7. Natures Sway Carry Wrap
  8. Breeze Baby Sling
  9. Babybjorn Active Carrier
  10. Unido Sling

Winner of the $100 Voucher
When I had the bright idea to hold this competition I thought it would be a breeze to collate the likes and votes and pop the names into Mr Random to choose the winner.

Four hours, 1 crashed spreadsheet,  numerous copy and pastes, even more hand typed names, and a rather frazzled brain later, I finally got all the names of everyone who voted together, removed any duplicates, and established the $100 Voucher winner – here it is and CONGRATULATIONS to Emma!

If the screenshot above doesn’t show your name but you’re keen to know just where you came in the list, ask us on the Facebook page and we’ll look it up for you.

Are you still clearing out all the broken toys from Christmas’s past?   

This year, think about treating your little ones to something that they’ll be able to pass onto their own kids.

These amazing wooden toys by Moover are every kids (and parents) dream toy. You can ride them, push them, pull them, tow them, and you can also have hours of fun pulling them apart and putting them back together again as a sturdy construction toy. (please note the Dolls Pram comes assembled and does not come apart).

Moover Dolls Pram – Natural or Cherry Red 

Moover Baby Truck – Natural or Cherry Red

 Moover Dump Truck – Natural or Cherry Red

If you’re already sorted for Christmas (well done girly swots) why not send this link to the Grandparents!